Founded in 2002 as a modest independent streetwear shop in Copenhagen, Wood Wood has since evolved into a highly dynamic global design entity – renowned for their sophisticated mens and womenswear collections. Besides their seasonal launches, the brand has built a solid reputation through their highly conceptual product collaborations over the years, with February 2016 welcoming adidas Consortium.
The subtle, technical detailing complements and innovative core of the adidas Primeknit UltraBOOST is enhanced byWood Wood’s experienced design sense. Alternating blue and orange colour highlights are found throughout both shoes – as inserts on the midsoles, colour-markings on the Torsion sole elements, heel straps and extra set of laces for the black men’s version, as well as coloured insole branding. For the women’s version Wood Wood exchanged the lacing system with an elastic mid panel creating a futuristic slip-on style.
General release February 27th. RRP £130.