This year the Jordan Brand, in connection with Toronto native and Jordan Brand family member Drake, commemorates the yearly All-Star game with the launch of the Jordan X OVO collection, which joins the iconic Jumpman with OVO’s hallmark owl.
“We are thrilled to partner with Drake and OVO to bring this collection to life,” says Larry Miller, Jordan Brand President. “The Jordan Brand has always stood for greatness, and Drake represents that for us in the music world so it was important to us to bring this partnership to life through product for this amazing weekend.“
The Jordan X OVO collection, which hits retail outlets in Canada and Los Angeles this week, joins the Jordan legacy and distinct styling of OVO. Each piece in the black and white-based line features the iconic Jumpman along with the OVO’s hallmark owl.
The Jordan x OVO apparel collection launches this Saturday, February 13, at Jordan.com.