Hustling and designing from their shop at 158 Rivington Street on the Lower East Side, the ALIFE crew will tell you how sports have had a long-lasting influence on the way they live and create streetwear.
The latest PUMA x ALIFE collection is built upon this passion and knowledge and comes in two parts; the first is inspired by football and the mark the sport left on the city in the ’70s.
Utilising ALIFE’s penchant for sportswear, the first collection takes its inspiration from football apparel. The range features both the No.1 PUMA Archive logo and ALIFE’s 158 print, a player’s number representing their shop at 158 Rivington Street. The Nylon Wind Jacket has been adapted from the PUMA Archive for a comfortable, streetwear ready fit.
The ALIFE soccer jersey tee is inspired by the Football Poloshirt. Its double knit, wicking-finish and dry cell technology gives the style an automatic sportswear feel. The ALIFE soccer jersey tee is inspired by the Football Poloshirt. Its double knit, wicking-finish and dry cell technology gives the style an automatic sportswear feel. Trinomic silhouettes including the R698, Blaze Of Glory as well as the classic Suede and sliders are also featured using the apparel colour palette, complimenting the collaboration perfectly for a full offering.
The partnership between both brands is clearly demonstrated through the collection in the coming together of ALIFE’s strong New York heritage and PUMA’s passion for creating streetwear with a sports twist. Stay tuned for the second part of the SS16 PUMA X Alife collaboration coming soon.
The PUMA X Alife collection will be availble on the 13th February at:
Hanon / Chimp / Well Gosh / Foot Patrol