As news of Kanye West’s upcoming SWISH WAVES broke over the past couple of days, as did a new ‘beef’, fuelled by what seems to be the most powerful tool in the rap star’s arsenal. Social Media. 

From the days of ‘beef tracks‘ exchanged back and forth via pirate radio and even the mainstream, such as Biggie and Tupac and Jay Z and Nas, we have seen the evolution of ‘beef‘ come with more creative outlets of antagonising such as 50 Cent’sPimpin’ Curly‘ (One of my favourites).

Now, however, there seems to be but one method of tearing down a musical rival and that is the use of Twitter and of course the at times embarrassing meme’s.

The first that springs to mind is of course the huge tiff between Meek Mill and Drake that erupted last year in the light of some ill-timed tweets from the Philly boy.

(Meek also dropped a track but seriously, nobody cared)

Despite having a number one album with ‘Dreams Worth More Than Nightmares‘ and officially announcing his relationship with Nicki Minaj, Meek’s 2015 was left in tatters in just a matter of weeks as Drake, the OVO team and the hoards of Drizzy fans amassed on Meek and tore him down 140 characters and a funny mock up picture at a time.

Meek’s accusations that Drake has a ghostwriter in the shape of Quentin Miller  were very much forgotten about once the blue bird’s of social media got their twitter fingers ready and weighed in, even leading to Drake dropping ‘Charged Up‘ and then ‘Back to Back‘ which even got a Grammy nomination (ridiculous, truly).

The power of the keyboard warrior led to Meek becoming a social pariah and fair game to anybody and everybody who cared to comment on any IG post and respond to any tweet. The music was forgotten and the accusations swept aside as the story became not ‘what did Meek say?‘ but rather ‘how dare he say it to Drake?‘.

Despite the release of the phantom Quentin Miller skeleton tracks that Meek referred to, the accusations landed on deaf ears. Something that no question should have raised eyebrows in the direction of the Canadian.

To this day, we, the ones who actually paid attention, wait patiently for an official response to Meek’s accusations as to whether Drake is actually the frontman to an incredibly well tuned OVO team or if he is in-fact one of the most important lyrical geniuses ever. Never has a rapper been able to evade the problem so vehemently without really having to defend himself, rather allowing his fans to respond to a question that they themselves don’t even know the answer to.

Now we have a new embodiment of the Twitter ‘beef’ in the guise of Kanye West and Wiz Khalifa.

Since it went down on Twitter, Kanye has deleted his tweets aimed at Wiz, so i’ve transcribed the diatribe for you guys. YOU’RE WELCOME!

It all started with Kanye’s perceived misconception of Wiz’s use of the initials ‘KK‘ on his Twitter profile, believing it meant ‘Kim Kardashian

Oh niggas must think I’m not petty cause I’m the best that’s ever made music. Like, oh that’s Ye and I can put his wife’s initials on my twitter @Wizkhalifa.

Wiz responded – 

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Kanye carries on – 

Bro first of all you stole your whole shit from Cudi. Second, your first single was corny as fuck and most there after. work hard play hard. You have distracted from my creative process.

I screen grabbed those pants and sent it to my style team #Wizwearscoolpants.

3rd no one I know has ever listened to one of your albums all the way through.

4th you let a stripper trap you.

5th I know you mad every time you look at your child that this girl got you for 18 years.

6th don’t ever come out the side of your neck at me.

7th I am your OG and I will be respected as such.

8th I made it so we could wear tight jeans.

9th me and Cudi created this shit.

10th don’t you ever in your fucking life speak sideways about a nigga that’s fighting for us I do this for all of us. 11th I showed you respect as a man when I met you. 12th You wouldn’t have a child if it wasn’t for me.

13th You own waves???? I own your child!!!!

14th Nigga it’s called creativity #youshouldtryitsomeday.

15th Nigga I tried to call you and you changed your number. 16th don’t even hint at mentioning me my family or my wife I am your OG.

17th I think you dress cool I wish I was skinny and tall. maybe I couldn’t be skinny and tall but I’ll settle for being the greatest artist of all time as a consolation. Don’t ever ever ever come out the side of your mutherfucking neck bro or bruh or however you say it Mr. Waves.

I’m YE and I ain’t gotta say it the right way I’m Ye I’m Ye I’m Ye I’m Ye I’m Ye I’m Ye I’m Ye. Thank you for the extra promotion #WAVES available February 11th.

What’s sad is I love Wiz and I love all all my brothers and all people. I love the world bottom line and all I want is peace and positive energy. This album is actually a Gospel album. Good energy positive energy.

Ima take these down cause it’s all about positive energy blessings blessings positive energy blessings. The Devil can’t stop us. In the lab with Ian Connor by the way

Although Kanye makes some good, some bad and some just terribly ill-timed, ill-informed and terribly thought through statements during his very Kanye-esque rant. It all came in the shape of 140 characters and started, reached it’s peak and resolved in the space of 24 hours with fans of either side tooling up and going to war in the name of twitter reputation.

As much as twitter shouldn’t mean anything to an artist on any level, just Kanye’s slight alone led to a drastic reduction in Wiz’s twitter following

(he meant ‘ether’, a reference to actual, historic and influential ‘beef’. Not this silliness)

Wiz wasn’t about to let it go and certainly wan’t about to just leave his emotions on Twitter. He took to the stage.

As this newest Social Media war prepares to go one way or the other, either fizzle out or blow up (i bet the first) we all watch in wait for the next superstar to let their fingers do the talking that their mouth wasn’t brave enough to say.

It’s only a matter of time before every Tom, Dick and Harry takes aim on anybody and everybody that has any reputation, knowing that any tweet will get traction because we’re all big men behind the keyboard.

Video killed the radio star and Twitter killed the rap game.