A New York based start up designer David Coelho, is trying to raise money through Indiegogo for his ShiftWear trainers to become a reality.

The ShiftWear trainers are designed with a flexible colour e-ink displays so wearers can change the pattern and colour of their shoe at the touch of a button.

Imagine having a pair of trainers which you could change the colour or design by a click on your smart phone? – If he raises the capital – this is going to be sick! It will result in saving money, space and will allow us fashionistas to really show our creativity!

The campaign claims the ShiftWear shoes are ‘the most adaptable shoes you’ll ever own, customised straight from your smartphone.’

If you could put any graphics on your trainer what would you go with first? – check this vid out, which shows you how it intends to work. We hope David raises the funds.